Top Required Skills for SEO Specialists

“I am seeing lots of tremendously talented SEOs in the Asian market who are at the same skill level as US and UK-based resources, but work at (much) cheaper rates due to a lower cost of living. Stateside SEOs must focus on being strategists and leaders (still a gap there), but as far as “doers” — the future is looking Eastward.”

“Adaptability is the key word here. Most of the basic concepts will still be around, but you should pay more attention to the intent of the search. Take into consideration the rumours that Apple is building their own search engine, and consider the number of iPhone users — this can significantly impact the landscape.”

“The SEO job market is already changing rapidly, but I think you will see more SEO specialists focusing on core skills and competencies, rather than the more traditional jack of all trades approach that we may be used to. I can already see a huge demand from big internationals seeking individuals with not just specialized SEO knowledge, but specific knowledge within that such as knowledge of EAT, Javascript, Information Architecture etc.”

“The SEO job market will continue to boom, but we will see many more digital PR and content strategy roles than before. As the tools, such as Semrush, get better and better, they start to remove the need for entry-level SEO people.”