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PPC Advertising Toolkit
Discover the tools that will help you plan, analyze and improve
your Google Ads campaigns
Advertising Research
  • Reveal your main paid search competitors
  • See the keywords they are bidding on
  • Discover examples of their live ads
PLA Research
  • Uncover your biggest competitors in Google Shopping
  • Uncover product pricing strategy of your competitors
  • See which keywords trigger their products to show up in Google Shopping results
  • Order custom reports for PLA
Keyword Gap
  • Find keywords targeted by your competitors
    but not you
  • Uncover opportunities to skyrocket your ROI
  • Research keywords in organic results, paid results, and PLA (Google Shopping) campaigns
Keyword Magic Tool
  • Build a robust keyword list from one seed keyword
  • Discover the most popular related and long-tail keywords
  • Get CPC, volume, competition level estimates in one report
PPC Keyword Tool
  • Design and optimize your Google Ads campaigns
  • Set match types, clean keywords, remove duplicates
  • Save money by removing conflicting keywords
  • Benchmark competitors against each other
  • Quickly estimate their PPC spends, keywords and traffic volume
  • Compare up to 5 domains at a time
  • Export your charts to share your research with clients and teammates
Position Tracking
  • Track your visibility in paid search against key competitors
  • Gain insights from SERP feature analysis of Featured snippets, Shopping ads, and more
  • Discover new competitors in your niche
  • Generate PDF reports with ease
Social Media Ads
  • Create and manage ad campaigns for every funnel stage
  • See your low-performing ads and optimize them
  • Save time on little things: auto UTMs, streamlined creation, and more