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apple.com

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

February 2022 Traffic Stats

Stay Ahead of the Competition with Up to Date Monthly Traffic Stats!

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Web Traffic Statistics

Get a snapshot of ’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
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Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior

Visits

327.6M

Pages / Visit

2.5

Avg. Visit Duration

10:23

Bounce Rate

59.4%
Get marketing insights and Monitor trends

Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey

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Organic Search Traffic

882.2M
+0.3%

Pages / Visit

7.7M
-16.5%

Traffic Share by Device

Quickly understand where a website's traffic comes from and what devices visitors prefer to use

Desktop62.2%Mobile37.8%

Desktop

62.2%

Mobile

37.8%

Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets

Country
All devices
Desktop
Mobile
35.95%117.8M71.56%28.44%
6.82%22.4M43.64%56.36%
Korea, Republic of
5.77%18.9M79.32%20.68%
4.29%14.1M62.28%37.72%
3.34%10.9M71.8%28.2%
See all countries

Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On apple.com, visitors mainly come from Direct (52.78% of traffic), followed by google.com (28.01%). In most cases, after visiting apple.com, users go to google.com and microsoft.com.

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SEO Audit

Check out apple.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding

Assess your website’s performance and fix all associated issues
Make sure Google bot can crawl and index your website
Scan your website for 130+ technical and SEO mistakes

SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds

Errors

146

Warnings

406

Notice

378

Site Health

74%+3%
Your site
74%
Top-10% websites92%

Crawled Pages

100
Health
2
Broken
0
Have issues
88
Redirects
9
Blocked
1

Thematic Reports

Title
Percent
Changes
Crawlability97%
HTTPS100%
International SEO90%
Site Performance90%+1%
Internal Linking86%
Last updated: March 22, 2022