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Matthew Hepburn

seo product lead - splitsignal - proving seo roi through seo a/b testing AT SemrushHi, I am Matt Hepburn, a leader in SEO strategy and a seasoned professional in the realm of large-scale business development with 12+ years of SEO experience and 6+ years of helping enterprise organizations with their content strategy. I work with enterprise organizations to help them use SEO A/B split testing to validate their SEO strategy and show SEO ROI with their SEO goals and KPIs to their organizations.
What Are Outliers in SEO A/B Testing?
How Negative SEO A/B Tests Help SEO KPIs
How Can SEO Split Testing Help With Google’s Page Title & Meta Description Rewrites?