SEO Split Test Result: The Importance of User Oriented TestsIn this short case study, for an international fishing charter company, we wanted to validate whether changing non-keyword-related words in the page title would make the page title more appealing, positively impacting CTR.
What Are Outliers in SEO A/B Testing?In this post, we will discuss what outliers are in SEO A/B split testing. We will also shed light on some of the issues that cause outliers to occur.
How 10 SEO Experts Split TestWhile it’s a staple of marketing departments around the globe, split testing is still relatively new to the SEO world. That means many of us are still wrapping our heads around using them effectively to get the best data.
We hypothesized that adding the primary H1 from a pet care page to the primary image of the pet at the top of the page would increase clicks to the test pages on an ecommerce pet product retailer.
This blog post will investigate what poor factors that contribute to Google rewriting web page titles and meta descriptions in their search engine results.
Content freshness has been a hot topic in SEO since Google rolled out its “fresh results” algorithm update in 2011. We wanted to validate whether signals of content freshness were a factor (for Google and/or users) for the category pages of a major online furniture retailer in the US.
Over the years, many articles have been written about “best practices” for writing the perfect title tag. A topic that you often see is the use of capital letters. Should you sentence case or title case your title tags?
Understanding the ins and outs of a successful SEO split-test campaign is important for your success once you’re running your own tests. Read the full article to lear about them.
